
By: Eleonora Bertuzzi
Photos provided by: Bertel Tour
Operator

fter the successes of the 1980s
and a certain decline in the 1990s, with the beginning of
the third millennium Milan has recaptured its role in the
Italian and international panorama and rediscovered its "Joie de
Vivre."
A city of commerce and trade since
the time of Ancient Rome, and still known throughout the
world as the Italian business and conference capital, Milan
offers everything from art to finance and from industry to
agriculture. This role has also led to the development of
its trade-fair centre, which has recently added a large
exhibition area at the outskirts of the city. The new fair
centre is designed as a venue for major national and
international events.
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Part of its business is undoubtedly
linked to style, because in Italy, Milan is also synonymous
with fashion, sophisticated elegance, sought-after designs
and avant-garde solutions. Not only in clothing, shoes and
fashion accessories like jewellery and cosmetics, but also
in articles for the home such as furnishing accessories,
toys for children, etc..... A wealth of specialised fairs
enlivens the city with the presence of manufacturers and
buyers from all over the world. You don't even have to wait
for a particular date. Throughout the year, in any season,
you can enjoy a trip to Milan with shopping as your main
focus.
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The illusion that the best of Milan
is contained only in the areas of Montenapoleone and Via
della Spiga, universally known as "Fashion Square," is just
that - an illusion. For although it is here that the most
famous boutiques are concentrated, with international
designer labels that set men and women of all ages dreaming,
there is still so much more to explore in Milan. Brera,
Magenta, Corso Como, the canal area and the areas all the
way to Corso Vercelli, near the verdant oasis of Sempione
Park, offer a wealth of secret,
off-the-usual-beaten-track locations that will delight
shoppers and sight-seers alike.
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You can also choose to be assisted
on these trips by a personal shopping assistant, the city's
latest fashion "accessory". Whatever the season, guides
appear thick and fast with advice on how to get to the
various outlets specialising in every type of merchandise,
which continue to open both in the city and in the
immediately outlying areas. Don't forget also, that visitors
who are not citizens of the European Union have the
additional advantage of a tax refund. You will receive a
refund of the value added tax (VAT) you have paid if you
have purchased more than 180 Euros worth of goods at a time,
in a single store. There is of course a procedure to follow
at customs, but the important thing is to get the shop
assistant to give you the special receipt for the purpose,
which you should always keep along with your purchases.
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On Saturday afternoons, the
shopping streets, from the most elegant to the most
commercial, are crowded with people and it is pleasant to
walk around the city while doing your shopping. You can also
pamper yourself a little, by booking a session at a health
centre. The most sought-after and luxurious of these have
combined Middle-Eastern methods and echo, both in the d....cor
and in the treatments, the relaxing experiences of the
ancient hammams. Other centres offer Far-Eastern treatments,
the Balinese style of massage, or a relaxing waterbed
massage for which it is not even necessary to get undressed
and will have you feeling refreshed in a matter of minutes.
For the more sporty types, there is always the gym
alternative, however. Although on the one hand gyms are
becoming more technologically oriented, with the
latest-generation machines that have revolutionised the
concept of fitness, they are on the other hand now focusing
more on the ambiance, which has become increasingly elegant
and welcoming, providing members with a real club
atmosphere. After a workout you can enjoy a healthy snack or
try a fruit or vegetable cocktail, or listen to music or
watch a film or satellite TV on the latest home theatre
system, maybe pedalling on a stationary bike at the same
time. We have not yet mentioned the open-air facilities.
With the arrival of fine weather dozens of swimming pools at
exclusive clubs open wide their doors. And then there are
tennis courts, exclusive golf courses, as well as the city's
fabulous initiative: where out of nothing, sandy beaches
have been created in the shade of Castello Sforzesco.
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An excellent way of spending an
afternoon, especially if you're travelling with children,
might be a visit to the Planetarium, one of the most famous
in Europe. Take a walk in one of the city's large parks; or
how about a visit to some famous theme parks built in
Milan's environs, just a few dozen kilometres away.
Entertainment is guaranteed for adults and children alike,
with themed attractions based on the world's best-known
fairy tales and thrilling water rides.
While we're on the subject of the
city's environs, there is nothing you can't find just
outside Milan. The magical atmosphere of the lakes, the
majesty of Italy's most beautiful mountains, the gentle,
sweet-smelling countryside where you can stay in romantic
inns or simple farmhouse accommodation will make your trip
worthwhile. It is a peaceful alternative for anyone wanting
a holiday far from the frenetic pace of the city. Yet the
city, precisely as a result of its active, lively character,
continues to intrigue and fascinate tourists. In each and
every season it welcomes hundreds of visitors within the
elegant walls of internationally acclaimed hotels.
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So, by day you can stroll past the
shop windows and the elegant Art-Nouveau buildings in the
historic centre and see the monuments that cannot be
ignored. Visit one of the city's
famous icons, the Castello Sforzesco or the famous painting
by Leonardo da Vinci: the Last Supper.
In the evenings you can devote your
attentions to the pleasures of the table. There is plenty to
choose from in the way of restaurants: traditional, with the
most typical dishes (from saffron risotto to osso bucco to
the famous cutlet), or ethnic dishes, (from spicy Indian to
Lebanese and from Tex-Mex to Japanese). There are also
others with welcoming outdoor seating where you can enjoy an
alfresco snack or a cold drink on balmy summer evenings.
And, for a touch of extravagance, you can cool the summer
heat in a place made entirely of pure, transparent ice,
fresh from the cold lands of northern Europe.
Milan is a modern, lively, dynamic
city that is a thriving mass of economic activity,
medical and scientific research and which has always
been dedicated to improving its hospitality. It has
succeeded in developing an excellent choice of
hotels, providing accommodation facilities capable
of satisfying even the most demanding guest and the
most disparate requirements, by offering at one and
the same time luxury and simplicity, elegance and
exclusivity. |
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For further information on Milan
please contact:
Eleonora Bertuzzi Travel Consultant
BERTEL SLR - Piazza C. Mirabello, 1
20121 MILANO - ITALY
Tel: +39 02.655.25.98 /
02.655.28.70
Fax: +39 02.655.47.07
Email:
eleonora.bertuzzi@tin.it
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