A New Lookfor "Ahlan Wasahlan"

Dear Passenger,
Welcome aboard Saudi Arabian Airlines' flights, wherever your destination may be.

"Ahlan Wasahlan", the magazine you are holding in your hand, is a pioneering publication. It has been part of this Airline for the past thirty years and has recorded its challenges and difficulties as well as its successes and achievements. It has for many decades provided a balanced point of view and a constructive and intellectual outlook and has become a cultural icon and a link between the Airline and its valued clients.

With the invasion of technology into everyday life, today's media has taken great leaps in providing quality information to readers worldwide. We are no longer satisfied with the older, slower methods. We have become used to faster and more efficient means of information dispersal. Publications have upgraded their methods to provide the latest in credible and useful commentaries in all matters of interest to the reader.

"Ahlan Wasahlan" is no different. It has launched into this new era with the experience of many years invested in providing interesting and tangible information about our beloved country and the travel industry. It has opened up new windows to the world, exchanging new ideas, culture and knowledge.

"Ahlan Wasahlan" has therefore come out in this new design, hoping that it will be to your liking and pleasing to look at. We will try to provide you with items that will be of interest to you and in accordance to your taste. We would also appreciate your comments and suggestions on the type of articles and information that you would like to see published in the magazine.

As you browse through your magazine in its new attire, you will find a myriad of services that the Airline provides its passengers in addition to our exceptional Arab hospitality. You will be able to follow our progress as we continue to develop and improve our services and provide you with latest in technological innovations. We will also offer a number of new topics and themes exclusively chosen to entertain you and provide you with articles overflowing with knowledge, culture, literature and art, as well as items concerning the environment, social services, family matters and sports.

"Ahlan Wasahlan" is your magazine and we will continue to do our best to provide you with what you like. We will also provide you with information on the latest developments in our services to make sure you are content and comfortable wherever you may be. Your satisfaction is what drives us to face our competition and the challenges of the travel trade industry. We are proud of our role as a national carrier and will continue to serve our nation and our passengers the best we can.

I would like to thank all those who have participated in working on and improving "Ahlan Wasahlan" in the past and wish the new team all the best in its new phase.